What
you and your enterprise
stand for
Message Strategy
In the current competitive landscape, the language an enterprise
employs is paramount. It’s not just about being heard; it’s about
being understood, remembered, and valued. With countless
messages bombarding consumers daily, standing out requires a
distinctive and intentional voice. Our strategic approach ensures
that your communication is not just noise, but a clear
signal that resonates with your audience, fostering genuine
connections and driving meaningful results.
Things we discover
for enterprises and leaders.
Positioning/
Purpose
We help enterprises articulate their distinctive role and value within their market landscape, ensuring resonance with their audience while maintaining authenticity and relevance.
Method
We start by thoroughly studying the market, category, and competition to understand the landscape and identify opportunities. Next, we immerse ourselves in leadership induction and primary interactions with customers, employees, and stakeholders to gain valuable insights. Finally, we analyze these insights to develop a strategic approach that aligns with your marketing goals and resonates with your target audience.
Impact
Helps build a consistent narrative and language
Finds the right voice for the enterprise
Messaging that creates alignment with all stakeholders
Creates customer loyalty, clarity and the right expectations
Messaging
Frameworks
We assist enterprises in crafting their leadership style and brand messaging, integrating their unique vision, customer personas, and market dynamics. By aligning these elements, we create narratives that resonate authentically, driving meaningful connections and fostering audience loyalty.
Method
Impact
Creates on language for the enterprise
Drives the right messaging and understanding from all audiences
Align all internal and external stakeholders
Ensures brand clarity, intention and consistency.
Message to Market
Method
Impact
Defines a blueprint for delivering the product/service to specific audience
Gives a clear plan and direction for all stakeholders
Ensures higher success rate for launch
Gives a clear growth path
Gives clarity on budgets needed
Employer Messaging
Method
We start by deeply engaging with employees at every level and understanding their needs, motivations, and preferred communication channels. This is complemented by leadership involvement and a thorough study of relevant brands and industries, allowing us to develop employer brand strategies that genuinely resonate with your workforce, driving engagement and loyalty.
Impact
Formulates the employee value proposition
Helps in talent attraction and retention
Enhances employee experience
Reduces recruitment cost
Make your employees brand advocates for greater engagement
Building Leadership
Voice
Method
Our approach begins with comprehensive leadership immersion sessions, allowing us to deeply understand your leadership team’s perspectives and areas of expertise. We then conduct a thorough study of relevant topics within your industry, analyzing various communication mediums to map the most effective messaging strategies. By studying other leadership narratives and messaging approaches, we refine our strategy to ensure your voice stands out and resonates with your audience.
Impact
Establishes them as thought leaders in the category
Increases influence and credibility of enterprises
Enables stronger relationships with stakeholders
Enables talent attraction and business growth
Makes you and your enterprise stand out
Approach
In developing messaging and leadership strategies, we prioritize clear communication and thorough preparation. We confirm our
understanding of the client’s needs and industry context, ensuring alignment from the start. We rely on research and data to guide our decisions, providing evidence-based recommendations. Our approach follows a structured framework to ensure systematic and effective
strategy development and implementation.
We call our approach R2D2.
We
simplify
We deep dive into the customers’ business to understand what their true challenge is, who their specific audience is and what are the messages that truly matter to them. We don’t shy away from complex challenges and embrace them with open, curious and enthusiastic minds to simplify their solve.
We can
adapt
We wear the customer's shoes and empathize with their pain points. We act more like partners than service vendors and adapt to their way of working. Hence it is easier for us to understand their expectations. We read between the lines and we have an almost 100% success ratio for getting things right the first time itself.
We
get it right
We have an attitude of getting it right, rather than getting it done. We don't work for the sake of it, we don't care about iterations, we work hard continuously until the customer is aligned. We sense if something is not working for the client and work towards fulfilling their expectations.
Work Showcase
- Message Strategy
Helping a Tier I ITES leader disrupt itself and create a narrative for internal and external adoption
- Message Strategy
Elevating a pet-care company's current perception to establish it as a 360° pet care ecosystem.
- Message Strategy
Helping a tech and design company scale from 8-1000 in 36 months by articulating a strong employer value proposition
