Consequence of a Message
We created the Consequences of a Message Platform to hold a mirror to the undesirable traits of communication and message design. Here, we discuss how words and visuals, when strung into unwieldy messages, can cause unfortunate results for enterprises that propagate them. We think about the consequence of a message so that companies & leaders can turn their messages from weapons of (dire) consequence to opportunities of possibility.
The COAM Podcast
Ep 0: COAM Trailer
The beauty of words is that they can go beyond their meaning. Words can yield different outcomes
based on context, timing, and intended audience. The right words can unlock terrific possibilities,
while the wrong ones can unleash terrible consequences. This podcast explores how words and
messages, when wielded incorrectly, can cause unfortunate results for the bearers. We think about
the consequence of a message so that enterprises & leaders can turn their words from weapons of
consequence to opportunities of possibility.
Ep 1: Oh, Sudha! It’s not so simple!
What do you get when an icon of simplicity meets an outspoken immigration officer? The answer is
not so simple. In the inaugural episode of Consequence of a Message, we discuss the dangers of
making assumptions – as enterprises, leaders, or even an unfortunate immigration officer. And while
speaking out is commendable, not speaking at all can often be its own reward.
Ep 2: Filter your water, coffee and opinions!
The last thing any CEO (and their communication advisors) want, is to wade into controversy that
could cost their company millions in stock value and top line. Unfortunately, it’s easier than ever in
today’s clickbait-run environment to be caught out with sensationalist headlines. Tune in to
Consequence of a Message, Episode 2, “Filter your water, coffee & opinions!”- where we discuss
that while speech is free, the penalties can be Expensive. Filter for best results.
Ep 3: Houston, we have a token!
Profound or Perfunctory?
Truthful…or Tokenistic?
Therein lies the dilemma of organizations that wish to portray their diversity.
With the world becoming a more accepting & positive place, the last thing any company wants is to be accused of being stuck in the Dark Ages. And while on the face of it, most enterprises may look like they’ve ‘awoken’ in the new century – do they all mean it? Does it come from the heart? Or is it simply a way to shield their reputations from the label of being ‘anti-woke’? Tune in to Episode 3 of Consequence of a Message, “Houston, we have a token!” to find out if your organisation may have already become a perpetrator of tokenism.
Ep 4: 70 Shades of Grey
Ep 5: Collateral Consequence
The Opinions
Simple stands out in a complex world.
Early on in Ideosphere, an advisor told me ‘if you...
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Topic: Listen intentfully, respond purposefully
Digital makes it easy to listen, simple strategy should make...
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1:1 or 1:Infinity
As messaging evolves beyond spray and pray, sharp-shooting to a...
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Do the basics right
A simple strategy abets simple execution. The focus can therefore...
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The Consequence of Message Timing
‘The diffusion of good content’ graph (for enterprises, good =...
Read MoreThe Critique
Shoeb, our CIO, helms a PR zeitgeist series with PRMoment India, capturing the best and worst of PR examples from an Indian context. We don’t use the adage – There is no Bad PR – anymore, and for a good reason. Hopefully, you, the reader, understand the consequences of communication through these examples.
March 2024
Zomato delivers ‘poor’ veg messaging, Pepsi wins the Holi video game but godmen have a bad month